From Southern Africa, well versed in Allan Savory's "natural regeneration" thinking, we went 'beyond certified organics' into chem-free, permaculture farming, with a focus on nutrient density of soil and produce, in 2001.
It appears we were the first in the world to use objective measures and ratings of produce quality in our "Fresh Produce and Organics" shop in Trentham in 2010. Wholefoods USA made that claim in Aug., 2011.
The father has a B.Econ, CTA (Accounting) and B.Com Hons (marketing, research and advertising), and has worked for many international companies, but prefers independence, working for himself for 30 years.
His aptitude for computers and experience in natural resource processing and supply chains, made him a globally recognized leader in supply chain optimization (incl. food and beverage) - education and problem solving.
Using AI NN, he has solved many natural resource supply chain issues in ANZ (past 20 yrs), like reducing the shipping queues outside coal and iron ore ports from about 70 ships, to about 4-5. His last project was providing a successful "Workforce Optimization" for a mining company in the Pilbara.
Originally trained by Unilever ('70's) to optimize the use of new technologies, he now develops methodologies, tools, systems in measuring and managing soil, produce and human health. Some are patented as "new, novel, unique and very useful".
He was quite sickly as a child, and as a doubting Thomas (his 2nd name), was quick to reject chemicals / pharmaceuticals and has adopted natural, tried and tested remedies from all over the world for past 50 years.
Hence has a focus on 'healthy living' and in meeting the high demand for "good' food (chem-free, nutrient dense, local seasonal, GM-free, etc., etc.
The son has a BA to complement his naturally curious mind, and is a mine of information. A qualified horticulturist, self-taught agronomist, he took us 'beyond organics' into 'regen' farming (chem-free, permaculture) in 2001.
He has also been our 'devils advocate' on many issues - direction, strategies, soil and produce knowledge, community building and how best to get the 'Y' generation interested and involved in healthy eating, feeling better, etc.
We use NMHRC* data for personalising your RNI (Recommended Nutrient Intakes - based on age, sex, height, weight and physical activity), for balancing your diet, quickly and easily across the 37 or 51 nutrients, vitamins, minerals, etc. deemed 'essential' for healthy living.
No matter what dietary regime you follow, you should occasionally 'spot check' how well your and/your households diet is balanced, especially when circumstances change in the FindGoodFood system soon.
We recommend checking every 5 years or so, how your diet, your food and beverage intake is shaping up in balancing your diet, irrespective whether you follow Paleo or Vegan diets, or anything in between.
* National Health and Medical Research Council.
We use FZANZ* data for over 6000 generic food and produce items, covering the 37, or now 51, 'essential' nutrients, minerals, vitamins, etc. for healthy living for those wanting to feel better, protect their immune systems, and perhaps live longer.
We have a patented methodology for adjusting your input of fresh produce based on its quality. For many produce items, you may need to eat 4 times more 'tasteless, nutritionless ' than 'delicious, nutritious' ones to get the same food value or nutritional input.
* Food Standards Australia and New Zealand
Currently we use hand-held scanners to measure organic carbon, clay, moisture and nitrogen content, but are working toward analyzing measuring nutrient measurement, advising what is best to grow there, or what you need to add to the soil to get optimal results from a desired crop.
The most cost effective and efficient method is for you to express-post your soil samples (150gm) in sealed bags. We email / SMS you the results, within 24 hours of receipt @ $15 per sample scan.
Farmers can use their BRIX meters to read their produce's nutrient density and rate their Produce as 'poor', 'average', 'good' or 'excellent' based on an International Rating scale (used in USA for past 70 years).
Consumers are prepared to pay top $ for delicious, nutritious produce, and more if it is chem-free, GM-free , and/or 10 other choices.
This works best online, so consumers can check what they have paid for with a NutriMeter on receipt of produce. NutriMeters have a variety of purposes around the home (even coffee consistency) and the garden.
We are also currently developing our own produce scanner, so consumers can walk down the supermarket aisle, scan (without touching) and pick the most delicious, nutritious, freshest before they have to pay for it.
We developed and patented the multi-function NutriScale system in 2007, thinking it 10 years ahead of its time, and perhaps still is?
We are now re-developing Nutri-Scale IV for when the market is ready for this product. Besides auto-recording your food intake (Web & Mobiles), it performs 4 other very useful functions.